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French-Inspired Fashion Brought to You by AYR
Pitch
Email marketing based pitching to generate media awareness and contribute to relevant media relations including potential organic/ earned media.
Hi XX,
Hope you are doing well! As we all know, classic French couture has dominated the fashion scene in recent years as we aim to take inspo from their effortless and simple, yet fun and chic everyday styles. Well, look no further because AYR has everything you’d need to craft your very own French-inspired wardrobe. Their light and airy designs made with elegant fabrics highlight the essence of French fashion and we’d love to share with you some of the signature staples that we find will transform anyone into an aspiring French fashionista.
Nothing says ‘Parisian print’ quite like a breton stripe, which you’ll find in all shades and colors of AYR’s The French Fry ($75) and The Deep End ($125). These lightweight blouses will elevate even the simplest of outfits and provide luxury with ease (and look great with a glass of wine in hand!)
Turtlenecks are a timeless and layerable piece, whether it be simple and black like The Hi-T - AYR ($125) or a more intricate and cozy fabric -- Le Square ($345), available in neutral colors snow, overnight oats, and silver fox. Pair it with a long wool coat and elegant ballet flats to really encapsulate the style of the modern Frenchwoman.
Honorable mentions: These items scream Parisian pieces and go great next to the above!
Crew Neck T-Shirt - The Supercool - AYR ($65) - the classic white tee with a twist. Need I say more?
The Bomb Pop - Straight Ankle Jeans ($225) - a simple jean is all a French girl really needs.
White Long Duvet Coat - The Quillionaire - AYR ($475) - This jacket would look perfect paired with light accessories and basics to achieve the perfect French minimalist look. C'est éblouissant!
Would love to know if you have any upcoming stories where AYR would be a fit! Happy to provide additional information, including samples or images, upon request. Looking forward to your thoughts!
Thank you,
XX