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Comfy Denim Must-Haves for Your Winter Wardrobe | AYR
Pitch
Email marketing pitch to generate awareness and contribute to media placements that could result in organic or earned media.
Hi XX,
Hope this finds you well! As we adjust to those colder winter months, it’s getting harder and harder to find comfortable yet fashionable staples to add to your 2022 closet. I wanted to bring to your attention AYR’s classic, lightweight jean selection that adds instant style and comfort to any outfit. With an effortless touch, you’ll be cozy as can be in jeans as soft as sweats. Here are some of the many versatile pieces from AYR that we are obsessed with!
AYR’s most comfortable jeans yet, The Bomb Pop- Straight Ankle Jeans ($225), amplifies any look from a day at the office to a night on the town. Pair it with flats, sneakers, or a stylish sleek heel and this versatile staple will get a whole lot of love alongside your other wardrobe faves.
Need a new favorite go-to? Super Skinny Soft Jeans - The Riser- AYR ($225) has got you covered. This power-stretch denim made organically in California will have you questioning where these jeans have been all your life.
Part jeans, part trousers The Beat – AYR ($225) is a must-have signature in any well-rounded lookbook. Its multifaceted design and simple print makes it easy to layer with sweaters, jackets, and warm, winter accessories to keep you bundled-up this season.
If you like vintage styles and textures, The Sugar – AYR ($245) is surely the jean for you. In soft shade coconut milk, these jeans will have you feeling light as a cloud -- and looking like one too!
Would love to know if you have any upcoming stories where AYR would be a fit! Happy to provide additional information, including samples or images, upon request. Looking forward to your thoughts!
Thank you,
XX